Apple Watch Series 10 Gold Link Bracelet available for $349, shipping by Christmas

After nearly two months of anticipation, Apple’s new Gold Link Bracelet for the Apple Watch is now available to order, finally completing the color lineup initially revealed with the Apple Watch Series 10 in September. Priced at $349, the bracelet is crafted from premium 316L stainless steel, making it both durable and stylish, and comes with a sleek gold finish to match the updated gold titanium option of the Series 10.

Apple’s Link Bracelet is one of the original bands designed for the Apple Watch, known for its meticulous construction and attention to detail. Comprising over 100 individual components, each bracelet is precision-engineered to ensure a seamless design and high-quality finish. Apple states that it takes nearly nine hours just to craft the links for a single bracelet. The bracelet also features a custom butterfly clasp that enhances comfort and provides a secure fit. With the addition of this new color option, users now have a third stylish choice in the Link Bracelet series, joining the earlier-released Natural and Slate finishes.

The Gold Link Bracelet is available in two sizes—42mm and 46mm—to ensure compatibility across a wide range of Apple Watch models. The 42mm version is designed for smaller watches, fitting models ranging from 38mm to 42mm, while the 46mm version fits larger models from 44mm to 49mm, including the Apple Watch Ultra. This compatibility ensures that even those with older Apple Watch generations can add this stylish new band to their collection. Apple also offers an additional link kit, providing flexibility for those with larger wrists who may need extra length.

For those interested in purchasing the Gold Link Bracelet, a bit of patience is required. As noted by Bloomberg’s Mark Gurman, Apple currently estimates a delivery time of five to six weeks, meaning that orders placed now are expected to arrive close to Christmas. Although Apple’s website allows customers to check for pickup options at nearby stores, the bracelet is currently listed as unavailable at Apple Retail locations. This situation is in line with recent trends where Apple products, particularly accessories and select features, are introduced at launch events but are not immediately accessible to buyers.