Apple has recently announced an expansion to its Apple Business Connect tool, aimed at giving businesses a powerful way to manage their branding across Apple’s vast ecosystem. With this update, verified businesses can ensure their branding remains consistent across apps like Maps, Wallet, Phone, and Mail, while also expanding to online and service-based companies, not just those with physical locations.

The newly introduced features of Apple Business Connect focus on enhancing visibility and trust. One of the most notable updates is Branded Mail, which allows businesses to display their logo alongside their emails, making them easily recognizable in the crowded inboxes of iPhone users. This feature is available for businesses to sign up for now, with logos set to roll out later this year when iOS 18.2 is released. Apple’s goal with Branded Mail is to provide an added layer of authenticity, which helps customers distinguish legitimate business communications from spam or phishing attempts.

In 2025, Apple plans to roll out Business Caller ID, a feature designed to help iPhone users identify incoming business calls with more certainty. Companies will be able to showcase their name, logo, and department on the call screen, making it easier for users to trust that the call is from a verified source. This is a significant move towards reducing spam and enhancing customer trust, which has become an increasing priority for consumers.

Another key update is the ability for businesses to display their logo in Tap to Pay on iPhone. Instead of a generic icon, businesses can now ensure that their branding is front and center when accepting payments, providing customers with confidence that they are making a payment to a legitimate business. This branding feature is a part of Apple’s broader effort to make transactions more transparent and secure for its users.

Apple Business Connect has been available since 2023, initially allowing businesses to manage their place cards on Apple Maps and customize how they appear across other Apple apps. Now, Apple has extended this capability to include online and service businesses. Companies can claim and manage their profiles even if they don’t have a physical storefront, ensuring their branding appears consistently across Apple devices.

Apple Business Connect

The dashboard for Business Connect gives businesses the ability to input key details like their name, logo, and category, while also offering tools to preview how this information will appear to customers. With the added ability to customize Showcases and action buttons like “order pickup” or “view menu,” businesses have more control over their interaction points with customers than ever before.

For companies looking to leverage these new features, signing up for Apple Business Connect is simple. Businesses can use their existing Apple account or create a new one to begin customizing their branding.

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